Rich Hankins, Director of Franchise Development
Rich Hankins
Senior Director of Franchise Development
Joe Lewis
Chief Executive Officer
Paul Correale, Director of Franchise Development
Paul Correale
Director of Franchise Development
Kim Browning, Franchise Operations/Training Manager
Kim Browning
Franchise Operations/Training Manager
TCBY Leadership & Support Team
Brian Mooney, Franchise Development Manager
Brian Mooney
Franchise Operations Director
Corie King, Director, Franchise Marketing
Corie King
Director, Franchise Marketing
Heather Piaseck, Supply Chain Specialist
Heather Piaseck
Supply Chain Specialist


  • Field-based support professionals dedicated to business operations and store profitability
  • Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
  • Expert employee training and staffing


  • Marketing plan for new store opening to help create awareness and trial
  • Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
  • Marketing strategies that emphasize owning the community through local store marketing activities
  • National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference


  • Seven-day new franchisee training at the company’s Famous Brands University (FBU) in Salt Lake City, Utah
  • Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
  • Ongoing support of product and promotional launches
  • Ongoing support via the company’s eLearning platform – FBUview
  • National POS platform with comprehensive system support


  • Real estate team to assist with market planning and site selection
  • Proprietary site evaluation tool
  • Construction and store opening team to assist with entire store opening process
  • Construction management firm in place to facilitate store construction and opening